Key issues of effective postal marketing communication:

Key issue: The solution:
Communication about postal rates and different letter dimensions
and revenue protection
A LetterScale and LetterTemplate
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Information about (new) prices, size, weight and dimension communicated with and on foldable LetterScale and -Template.
Tools were distributed in a mail piece and through events and exhibitions.

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Key issue: The solution:
Communication about the difference in size between letter and package
and revenue protection
The LetterTemplate send in envelope with accompanying letter to SME’s
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Postage paid as a letter or a package? was the message on the LetterTemplate send out in a mailpiece to all SME’s in Belgium.

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Key issue: The solution:
Information to SME’s about USPS Carrier Pick-up service
and encourage the use of this service
Free set of scales when applying for the service
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Leaflet sent out to 2.000.000 SME’s to introduce USPS Carrier pick-up service with the best direct mail response even for any package or access message.

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Key issue: The solution:
Introduction of size-based pricing A LetterTemplate sent out to all SME’s and private households
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Jersey Post sent out above envelop containing leaflet and LetterTemplate to all SME's and private households.

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Key issue: The solution:
Communication about revenue protection Door drop with tariff lecture, LetterScale and accompanying letter
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300.000 LetterScales with postal rates information were distributed to households known, or identified through market research
as being highly likely to generate international mail and where there would be underpayment.

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Key issue: The solution:
Introduction of a new product: pre-paid envelop up to 30g Free LetterScale (with a 30g slot) with 10 pre-paid envelopes
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Package of a LetterScale and 10 pre-paid envelopes offered through post offices

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Key issue: The solution:
New formulas and services like Packstation Communication with PackageScale or PackageTemplate

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With the 2 kg only package scale customers know on beforehand their postage rate.
With the 3-dimensional PackageTemplate they know also if it fits into the packstation and at which rate.

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Key issue: The solution:
Database generator A free LetterScale
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By filling in an electronic form with their mailing behavior, customers are sent a free LetterScale

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