Key issues of effective postal marketing communication:

• (New) Postal rates
• Size-based pricing
• Revenue protection
• (New) Postal services and products
• Database generator

Key issue:		The solution:
Communication about postal rates and different letter dimensions and revenue protection		A LetterScale and LetterTemplate

Information about (new) prices, size, weight and dimension communicated with and on foldable LetterScale and -Template.
Tools were distributed in a mail piece and through events and exhibitions.

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Key issue:		The solution:
Communication about the difference in size between letter and package and revenue protection		The LetterTemplate send in envelope with accompanying letter to SME’s

Postage paid as a letter or a package? was the message on the LetterTemplate send out in a mailpiece to all SME’s in Belgium.

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Key issue:		The solution:
Information to SME’s about USPS Carrier Pick-up service and encourage the use of this service		Free set of scales when applying for the service

Leaflet sent out to 2.000.000 SME’s to introduce USPS Carrier pick-up service with the best direct mail response even for any package or access message.

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Key issue:		The solution:
Introduction of size-based pricing		A LetterTemplate sent out to all SME’s and private households

Jersey Post sent out above envelop containing leaflet and LetterTemplate to all SME's and private households.

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Key issue:		The solution:
Communication about revenue protection		Door drop with tariff lecture, LetterScale and accompanying letter

300.000 LetterScales with postal rates information were distributed to households known, or identified through market research
as being highly likely to generate international mail and where there would be underpayment.

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Key issue:		The solution:
Introduction of a new product: pre-paid envelop up to 30g		Free LetterScale (with a 30g slot) with 10 pre-paid envelopes

Package of a LetterScale and 10 pre-paid envelopes offered through post offices

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Key issue:		The solution:
New formulas and services like Packstation		Communication with PackageScale or PackageTemplate

With the 2 kg only package scale customers know on beforehand their postage rate.
With the 3-dimensional PackageTemplate they know also if it fits into the packstation and at which rate.

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Key issue:		The solution:
Database generator		A free LetterScale

By filling in an electronic form with their mailing behavior, customers are sent a free LetterScale

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